It is a great pity that the Latin language is now considered dead. Through its death, we have lost many of the Latin words, expressions, and maxims that provided us with great wisdom and poetry. Among these is the phrase, “Panem et circenses”, or, in English, “bread and circuses.”
Panem et circenses refers to a society that uses food and mindless entertainment to keep control of its people. Such a culture does not encourage deep thought, nor does it encourage any search for meaningful or consequential in life.
What an excellent way to describe modern society and the culture that it has produced. No longer does our culture celebrate those with intelligence, moral piety, or depth of character. Instead, society has chosen to celebrate exhibitionism and licentiousness as the height of moral fortitude.
And no other family has demonstrated this fact more than the Kardashian-Jenner family. And modern culture has seen fit to reward them handsomely for it! In 2016, Forbes Magazine listed the Kardashian-Jenner family as the highest earning reality TV Stars. As of 2017, Kendall Jenner had a net worth of approximately US$18 million, Kourtney Kardashian had an approximate net worth of US$35 million, Khloe Kardashian had a net worth of US$40 million, Kylie Jenner, only twenty-years-old, had a net worth of US$50 million, Kris Kenner had a net worth of US$60 million, and Kim Kardashian had a net worth of US$175 million (she made $45.5 million in 2016/2017 alone).
But it’s hardly fair to criticise them. They have merely capitalised on the desire many people have to live a life of glamour and luxury. The Kardashians have been able to make tens-of-millions-of-dollars through their various reality TV shows, various business ventures, modelling, product endorsements, clothing lines, and more.
Of course, all this is not to say that the Kardashian-Jenner family is blameless. Years ago, a family as egotistical, petty, and immoral (what is Kim Kardashian, after all, other than a glorified porn star?) as the Kardashian family would have been treated with absolute disdain.
Not today, though. Today, the Kardashians have been able to build their empire, and it is an empire, upon shameless exploitation, self-aggrandisement, and self-promotion. They are able to reach nearly a billion people through social media and have been frequent guests on television talk shows.
What the Kardashian-Jenner phenomenon reveals is just how shallow our society has become. People have come to treat supermodels, reality TV stars, and sport’s stars as though they are royalty. The problem with this is that it encourages people to do whatever they like for a little bit of attention.
What all this boils down to is a loss of virtue. We have replaced the old heroes, the ones who encouraged courage and chivalry, with new Gods that encourage self-centredness and licentiousness. Self-expression is no longer to be expressed through the sweat of one’s brow, the depth of his character, or the faculties of his reason. Instead, it can be gained, quite easily, by posting a selfie on Instagram or Facebook.
St. Augustine defined virtue as ‘ordo amoris’ (yet another beautiful Latin maxim), or ‘order of love.’ It was his belief that every object and entity was accorded the level of love and affection that was appropriate for it to receive.
What we have today is a society that has gotten that order wrong. When people no longer honour Kings, they worship movie stars, musicians, models, reality TV stars, prostitutes, scoundrels, and gangsters instead. As C.S. Lewis wrote: “We make men without chests and expect of them virtue and enterprise. We laugh at honour and are shocked to find traitors in our midst. We castrate and bid the geldings be fruitful.”